Dashly Founder Ross Boyd takes a look at the radical and irreversable changes overhauling the mortgage market today.
We are about to witness the transformation of an entire industry, but for brokers – whose role will become more advisory – it will be the chance to embed themselves in the day-to-day fabric of their clients’ lives.
Automation will be at the heart of the coming revolution.
Borrowers will effectively be permanently applying for and switching mortgages via the ever-changing minutiae of their everyday financial and economic lives. They’ll be shopping for better mortgages 100 percent of the time, without lifting a finger.
Lenders will have to continually compete for borrowers — or become irrelevant. For decades, lenders have been calling the shots. In the future, they’ll have to react to the granular shots of people’s ever-changing circumstances to maintain market share.
In the future, the industry will be in a race to accommodate the consumer...not the other way around.
Everything will revolve around what the consumer wants to buy, not what the industry wants to sell.
The opportunity for brokers is the exponential increase in remortgage volumes, as borrowers are alerted in real time to the prospect of savings right now by lenders fighting and competing to get their business on a case-by-case basis.
Crucially, this isn’t a brave new world that replaces brokers. It’s a world where brokers focus on advising and are embedded in the underlying fabric of their clients’ lives — on hand to guide and add value when the algorithm identifies potential savings.
The future for mortgages is the merger of ‘always-on’ machine.
In the future of mortgages, everything will be geared around the consumer, not the industry. Over time, even the term ‘mortgage’ could disappear: it’s a term that exudes the over-riding power of the lender. A power that will soon be gone.
- The full length version of this article can be found on the Mortgage Strategy. Published on 16/10/2018