We’re changing the
lending game.

Imagine creating a product tailored to a specific client, then delivering it to them directly in their inbox. Introducing Lending Labs.

Our data knows who the clients are, and what they need. Now lenders can offer them bespoke products using the world’s first data-driven mortgage personalisation platform.

The magic

Thanks to all of this data, for the very first time, you'll be able to create products which empower your clients and provide value they're willing to pay for.

Show me how it works

All of this data. One simple app.

Conceptualise, create, analyse and manage products at any time with our dashboard, specifically designed for lenders.

Putting the client on a pedestal.

Mortgage products have been created to combat competitor pricing. Now we can use advanced analysis to transform real-time borrower profiles into bespoke products.

Championing client needs.
Helping lenders and advisers to gain and retain their best clients.
See some of our solutions below.

Green Mortgages

Green Mortgages

Key Data Points

  • Live Equity Position
  • EPC Recommendations
  • Energy Performance Ratings (Current and potential)

Audience

Borrowers with enough equity to raise capital for green home improvements where poorly rated properties ratings can be increased.

Opportunity

Decarbonising UK homes with discounted funding.

Police mortgages

Police mortgages

Data Points

  • Employment & Income
  • Mortgage Balances
  • Live ERC's
  • Product Maturities

Audience

Police and armed forces with mortgages

Opportunity

Enhanced LTI and specific underwriting criteria to make borrowing more accessible for police and armed forces with clearly defined career paths and predictable future incomes.

NHS mortgages

NHS mortgages

Data Points

  • Employment & Income
  • Mortgage Balances
  • Live ERC's
  • Product Maturities

Audience

NHS and Key workers

Opportunity

Discounted mortgages with rates and specific underwriting criteria that reward key workers.

Flexi-pay mortgages

Flexi-pay mortgages

Data Points

  • Employment & Income
  • Open Banking Affordability
  • Live Equity Position

Audience

Seasonal workers and self-employed

Opportunity

Non-standard repayment schedules based on seasonality of a borrower's income to reduce financial stress.

Personalised pricing promotes growth

It's not innovation for the sake of it. It's innovation because the mortgage market needs it.

Know exactly what product

fits the profile of cohorts of clients. Match your USPs with a live client database.

Truly impact the drive to net zero.

Launch products to improve consumers’ lifestyles by helping them to improve their EPC rating in their own home, and use our data to measure adoption prior to launch.

Enhance your intermediary relationships

by launching products based on criteria that matches their client bank needs.

Target new borrowers

that look exactly like your best borrowers on a 1-to-1 level.

Better for everyone

Predictive, personalised lending and real-time analysis that takes the friction out of matching the best interests of lenders and borrowers, with zero marketing spend. We unite all this data to produce the best results for everyone.

Lender Platform

Lenders can create bespoke products that suit the needs of specific clients. First to market, no marketing spend.

Borrower platform

Clients will receive mortgage deals that suit their specific circumstances, that no one else can offer them.

Adviser platform

Advisers can offer unprecedented personalised service to their clients, increasing their client retention.

Lender Platform

Lenders can create bespoke products that suit the needs of specific clients. First to market, no marketing spend.

Borrower platform

Clients will receive mortgage deals that suit their specific circumstances, that no one else can offer them.

Adviser platform

Advisers can offer unprecedented personalised service to their clients, increasing their client retention.

Everybody wins.

  • Mortgage lenders save millions in marketing costs whilst improving the efficiency of deploying funds and pricing for risk.
  • Borrowers get personalised mortgage products at a better price with no effort.
  • Advisers protect their revenue from aggressive direct-to-lender or price comparison websites.
  • Dashly becomes a large-scale data platform in the financial services industry - reducing the CPA and improving retention across the board.