We are looking for an experienced Performance Marketing Manager to work alongside our CMO and the wider Marketing Team at Dashly, assisting them in growing a skilled, multi-disciplinary team in London. The successful candidate will play a pivotal role in assisting with growing Dashly’s brand via print and online marketing.
This is a very hands-on position with the opportunity to input at a senior level and make a difference across the business. We are looking for independent, creative thinkers who are comfortable taking the initiative and working autonomously.
The Successful applicant will be highly personable and have a minimum of 3 years’ experience within this role or a similar one - ideally within Financial Services or a similar industry.
This really is a great role for someone that is looking for real career development within a fast paced, successful start-up environment.
Management and implementation of SEO, PPC, Meta, Affiliates and Re-targeting channels, optimising activity to drive growth.
Management of Google Analytics
Work closely with the CMO and Marketing Manager to deliver briefs and company roadmap for Marketing
Regular reporting on campaign performance and conduct in-depth analysis for relevant stakeholders and to propose recommendations for optimisation
Ad hoc reporting or other administrative tasks requested by the Senior Management Team
Assist with the development of strategies for account structure, bid optimisation, creative testing and keyword development.
Ensure quality checks are carried out on marketing activity to ensure accuracy and consistency with the website.
Work collaboratively with the Development, Product and Sales teams to analyse performance, bounce rates, quality score to prompt changes to optimise performance.
Present compelling cases for change to drive improvement.
Actively monitor competitors, specifically on search and meta channels, sharing insights on a regular basis with the team
Work closely & collaboratively with colleagues in the Marketing team to gain further customer insight for each market that can inform targeting, messaging and timing of online acquisition activity
Support the co-ordination of initiatives so that common processes are used and that central initiatives and best practice are rolled out to benefit multiple markets.
Work closely with the Senior Performance Manager to develop and maintain relationships with key partners
Assist in the budgeting and forecasting, with the support and input of the CMO and other Marketing Managers
Minimum of 3 years within a Performance Marketing or similar role, ideally within Financial Services or a similar field
Vast experience in SEO, PPC, Meta, Affiliates and Re-targeting channels
A great team player, with the ability to work independently
Highly personable with a professional approach able to create rapport with people across all levels
Considerable experience of online performance marketing in B2C on large scale campaigns
Well versed in website analytics tools (e.g Google Analytics)
Extremely well organised and comfortable working to multiple deadlines
Detail orientated and able to drive multiple initivaties simultaneously within a fast paced environment
Highly motivated self-starter who thrives on working in a complex and rapidly evolving business and has a passion for lead gen and partner marketing